Promotion & Discount Optimization Lab
Challenges it Solves
Understanding Promotional Mechanisms
PriceBeam's Promotion Lab identifies customers' reactions to different promotional options, with or without discounts.
Understanding Differences by Segments
Promotion Lab study enables you to run analyses by customer segment and identify what customer segments react favorably to what promotional mechanisms. Improve overall revenue by understanding what promotion to target each segment with.
Benefits of Promotion Lab
Promotion Lab enables you to ask your customers what promotions will work well and what type of discount will resonate with the target audience.
Facts, Not Guesswork:
By testing real consumers, we look forward, rather than looking in the rear-view mirror of mining historical performance data: essential for new market entry and concept testing in particular.
Speed:
Results within a week for B2C projects, 2 weeks for B2B projects.
Cost:
Using a unique mix of price modelling and AI-based simulation of shoppers, we offer cost efficiency vs costly in-market tests.
Knowledge Support:
Negotiation support for trade discussions with your retail partners. Build & improve relevant pricing knowledge by comparing willingness-to-pay across multiple studies.
How Does It Work
PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.
Define offering & target market
Conduct market research
Analyze
Report
Available in 127 countries
Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.
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You define the target market and describe the product.
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PriceBeam finds the right respondents in each of the markets.
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Run single-market assessments.
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Run and compare results between countries, as part of international launches or price increases.
Packages
PriceBeam solutions can solve different types of pricing challenges.
Essential Package - Consumers
Quickly research what your customers in a given market are willing to pay for a product or service.
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Consumer insights
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Understand willingness-to-pay
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Overall market analysis
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Existing or new product
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Feature item 5
Advanced Package - Consumers
Expand research by analyzing Willingness-to-Pay overall as well as per segment.
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Consumer insights
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Understand willingness-to-pay
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Overall market analysis
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Drill-down by segments
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Existing or new products
Business-to-Business Package
Understand what willingness-to-pay among business customers.
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Business insights
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Understand willingness-to-pay
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Overall market analysis
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Drill-down by segment
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Existing or new product
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PriceBeam panel or own panel
Webinar: Promotional Pricing
How market insights can help optimize promotional prices, promotional frequency, and much more.