Membership Pricing
Setting the right price for membership can be quite a challenging task. The price should represent the value you are providing while covering the costs and generating revenue. Membership pricing often is presented in different tiers that can usually accommodate for different segments.
Challenges in Membership Pricing
Pricing in the membership industry has long been one of PriceBeam’s primary areas of expertise. The demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.
Trusting Gut not Data
It is easy to slip into pricing what your competition is pricing especially when you are launching something new. However, using data from market research can completely change the way your price strategy.
Value Communication
Communicating the value of memberships can be quite a challenging task, individuals may have a reluctance to sign up for monthly or yearly memberships, so it is crucial as a brand to communicate your value.
How PriceBeam Brings Value Find out more →
Market Launch Pricing
Setting the right prices when launching into new markets is often a challenge for membership pricing companies. PriceBeam helps understand market differences and sets optimal price points for each.
New Product Pricing
Understand consumers' willingness-to-pay for new products, and use such insights to optimize prices when launching innovative products.
Market Launch Pricing
Setting the right prices when launching into new markets is often a challenge in membership pricing companies. PriceBeam helps understand market differences and sets optimal price points for each.
Assortment Optimization
Use market research to understand the differences in willingness-to-pay across all items in an assortment, and optimize both prices and range.
Value Communicate
Understand the benefits and features that consumers value as well as those attributes that don't impact consumers' willingness-to-pay.
Price Increase
Prices should not be static. It is best practice to adjust prices upwards regularly, at least in line with competition and inflation, but often also higher thanks to brand innovations.
International Pricing
Prices vary across countries. Understand differences in willingness-to-pay per market and set prices accordingly.
Promotional Optimization
Understand consumers' potential reaction to different promotional mechanisms or discount levels, and optimize the overall revenue.
How Does It Work?
PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.
Define offering & target market
You describe your product/service on our cloud-based platform. You also define the target market to research.
Create Market Research
We add all the research details, statistical setup, etc. so you don't have to worry about it.
Conduct Market Research
We collect responses about the given product/service in the defined target market.
Analysis & Results
The results are aggregated, analyzed and presented in our cloud-based solution.
Why You Should Choose PriceBeam?
PriceBeam delivers strong value on a number of fronts, which is why our clients choose us.
Scientific Results
PriceBeam's studies ensure statistically significant results about willingness-to-pay.
Fast Insights
Results as fasts as 48 hours in B2C and 1-2 weeks in B2C.
Immediate Value
1% change in price delivers 11% improvement in value for the average company.
Easy to Use
You define the product and target market. PriceBeam takes care of the research and statistical details.
Global Reach
PriceBeam studies can be run in 109 countries. PriceBeam takes care of the localization.
Cost Effective
Using cloud technology, PriceBeam studies cost a fraction of classic, old-fashioned market research.
Ready to get started?
Book a call with one of our experts and see which study helps solve your company's challenges.
